What is it?

Key Content Analysis or KCA is a powerful analytical tool, that identifies the key content in large quantities of text, images, video or voice recordings.

A tireless analytical powerhouse

‍Empower your organization with an analyst that

Never sleeps, get tired or needs a break.

Delivers high-quality data-analysis 24/7 all year round.

Crunches more data than humanly possible and at lightning speed.

Provides you with actionable insights in real-time.

Optimizes your organizational resources in terms of data-analytics, time and money.

An opportunity scout

Not sure what the parameters for you key content is? Not to worry.
KCA can analyze and identify the strongest patterns are within a large amount of unstructured data, and present its findings in an simplified and readable output. We call this exploratory or unsupervised analysis.

Imagine a talent scout for a basketball team. He watches basketball teams compete and take notes on the players strengths, weaknesses, patterns and strategies. Imagine being able to do automate and scale this process - looking for talent across the entire county instead of just a couple of college basketball matches.

Learn more about supervised and unsupervised AI-analysis

A key content bloodhound

Based on your chosen parameters and needs KCA can identify, structure and present the key content you're seeking in an infinite amount of unstructured data. We call this targeted or supervised analysis.

Like a hunters bloodhound looking for the prey in an overgrown forest with its exceptional sense of smell, KCA has its own hyper-charged and human-like senses;
‍Natural Language Processing and Computer Vision.

Learn more about NLP and CV

What can it do?

Key Content Analysis is a powerful analytical tool, that identifies the key content in large quantities of text, images, video or voice recordings.

Content strategy

Key Content Analysis can help your marketing team understand digital conversations and uncover key business opportunities from massive amounts of text, images, audio and video.
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Content, marketing, user research and user data go hand in hand, and it is a field with an ever-increasing potential in our digitized day and age. But can your market analysts keep up? Are you utilizing the full potential of your marketing team? KCA can help you identify customers sentiments about your product or service, gain data-backed insights about your target audience and much more.

Pattern recognition

Key Content Analysis is an incredible tool for identifying patterns as wells as abnormalities or deviations.

Take for example a political that devotes a lot of time to aligning the representatives communication, position and stance which is distributed in a large network of different media types and across several channels.

With Key Content Analysis they can identify the strongest patterns in their communication (discourses) as well as unknown discrepancies.